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• The Body Shop and MTV team up for charity

  

  The Body Shop is collaborating with MTV Networks International on a global campaign to raise funds for an HIV and Aids charity, it has emerged.

  Marketing Week reported today that the bath and body care retailer has manufactured a new lipcare product - Guarana Lip Butter - which will be sold in The Body Ship stores in around 55 countries worldwide.

  All proceeds from the Move Your Lips campaign will benefit the Staying Alive Foundation, a charity initiative founded by MTV in 1995.

  Funds will be used to provide grants for HIV prevention initiatives and to support a number of global awareness projects focused on HIV and Aids.

  Previous collaborations between The Body Shop and MTV include the Spray To Change Attitudes campaign, which launched a new charity fragrance - Rougeberry Eau de Toilette.

  The Body Shop was started in Brighton by Anita Roddick in 1976. The firm is now owned by L'Oreal.

  Get 10 per cent off at the Body Shop with a Nectar promotional code

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