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G-Star is the modern denim brand.
Since G-Stars creation in 1989, the philosophy has always been ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets' fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of G-Star’s distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.
• 12 points per £1 on New customer purchasing full price
• 6 points per £1 on New customer purchasing sale items
• 8 points per £1 on Existing customer purchasing full price
• 2 points per £1 on Existing customer purchase sale items