We'll share data from your Nectar and BA Exec Club accounts to use according to our Privacy Policies. A big part of this is to help us tailor marketing to you. So if you've got a trip coming up, we might send you an offer for all your holiday essentials.

We'll also share data for other uses, including when necessary to facilitate your points conversion, service your account and protect against fraud.

We'll share information that we learn from your use of the Nectar and British Airways Executive Club programmes:

• Demographic data
• Segmentation based on how you use your Nectar card
• Contact Preferences
• Nectar account information, including balance
• Business information

• Demographic data
• Segmentation based on your interaction with the BA Exec Club
• Avios account information, including balance
• Contact Preferences
• Travel Data including dates of travel and destination
• On-Business information

You can unlink your accounts at any time through the account section of the Nectar or BA Exec Club website and apps.

After you unlink, we'll delete the personal data we've each received for marketing purposes, but we will retain information on your use of Nectar Avios such as your points transfers.